Banks play very important role in the economic life of the nation.

Banks play very important role in the economic life of the nation. The health of the economy is closely related to the soundness of its banking system. Although banks create no new wealth but their borrowing, lending and related activities facilitate the process of production, distribution, exchange and consumption of wealth. In this way they become very effective partners in the process of economic development. Today, modern banks are very useful for the utilization of the resources of the country. The banks are mobilizing the savings of the people for the investment purposes. The savings are encouraged and saving rate increases. If there would be no banks then a great portion of a capital of the country would remain idle. A bank as a matter of fact is just like a heart in the economic structure and the Capital provided by it is like blood in it. As long as blood is in circulation the organs will remain sound and healthy. If the blood is not supplied to any organ then that part would become useless. So if the finance is not provided to Agriculture sector or industrial sector, it will be destroyed. Loan facility provided by banks works as an incentive to the producer to increase the production.Many banks provide very similar services and that is why creating and maintaining relationships to clients is a differentiation strategy to get customer to return. Private advising is one service provided by banks where much interaction occurs and relationship is of great importance. The relationship between private advisers and their clients is therefore suitable for research.
Knowing why a relationship ends is a strategic piece of information to improve the firm’s ability to keep customers in a relationship. The purpose of this paper is to identify the issues that lead to dissolution of a relationship and where they occur in the relationship development process between private advisors and clients.
A pre-study was first made on Swedbank, through interviews, to obtain a holistic view of the situation. More in-depth interviews followed as well as triangulation through a questionnaire.
The thesis presents seven issues that can lead to dissolution of the relationship: better offering from competitors, availability, personal factors, unachievable demands, no need for service, lack of certain services, and requirement not fulfilled. These issues have also been related to where in the relationship development process they occur and ranked in order to know how common it is for them to occur